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Why We Use the Train the Trainer Methodology

At Nory, we’ve delivered hundreds of rollouts, onboardings, and implementations across hospitality businesses of all shapes and sizes.

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Written by Sasha Lucinschi
Updated today

Over time, we’ve tested different training approaches:

  • In-store sessions with general managers and full teams

  • Large group video calls

  • One-off launch trainings

  • Lecture-style product walkthroughs

And we’ve learned something important.

Having 20 people in a room (or on a video call) while we talk to them about how to use Nory simply doesn’t create lasting engagement. It’s overwhelming, difficult to retain, and doesn’t always translate into confident day-to-day usage.

So we evolved our approach.

What Is Train the Trainer?

Instead of training everyone at once, we identify 2–3 champions within your business and train them to become Nory experts.

These champions:

  • Deeply understand how Nory works

  • Know how it fits into your operations

  • Feel confident answering team questions

  • Become the go-to people for support and coaching internally

Once trained, they roll Nory out to their teams.

Why This Works Better

1. Learning From Peers Is More Effective

Teams engage more when they’re trained by someone they already know and trust. A peer understands the daily realities of the venue in a way an external trainer never fully can.

2. Training Is More Relevant

Your internal champions can tailor the training to your workflows, service style, and priorities rather than a generic session.

3. It Builds Long-Term Capability

Instead of relying on us for every question, you build internal expertise. This creates:

  • Faster adoption

  • Stronger accountability

  • Ongoing improvement

4. It Supports Staff Turnover

Hospitality naturally experiences team changes. By having trained internal champions, your business isn’t dependent on a one-time launch session.

When new team members join, they can be brought up to speed quickly by someone in-house who understands both Nory and your operations. This ensures consistency, reduces downtime, and keeps standards high even as your team evolves.

Ongoing Support Beyond Training

Train the Trainer is just one part of how we set you up for success.

In addition to your internal champions, you also have access to:

  • An extensive Help Centre with articles that are regularly reviewed and kept up to date

  • Loom videos broken down into clear, 60-second bite-sized walkthroughs

  • A dedicated Prep Station Toolkit designed specifically to support new joiners

  • Dedicated in-app chat & email support via help@nory.ai

This means your teams are never reliant on a single training moment. They have practical, on-demand resources to refresh their knowledge and build confidence at any time.

Why We’re Confident in This Approach

We didn’t choose Train the Trainer by accident.

After many implementations across the industry, we saw that large group sessions often led to:

  • Low engagement

  • Low retention

  • Limited behavioural change

When we shifted to champion-led rollouts, adoption improved. Teams were more confident. And venues embedded Nory into their daily operations much faster.

What This Means for You

When you partner with Nory, you’re not just getting software you’re getting a rollout strategy that’s been tested, refined, and proven in real hospitality environments.

By empowering a small group of internal champions and backing them with practical, accessible resources we help you create stronger engagement, better ownership, and long-term success with Nory.

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